Retail
Business environment analysis system
The field of retail is rapidly changing, and with it the consumer habits of buyers and customers.
Retailers are forced to adapt to the new situation, using digital technologies that allow them to successfully support business operations and focus on increasing efficiency.
The ULA Retail solution allows you to collect and analyze data, with the help of which you can offer better services, service, personalization and security.
Areas of application of ULA Retail services
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Shopping and entertainment centers
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Supermarkets and retail chains
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Car gas stations
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Banks
Benefits for marketing and HR
ULA Retail analytical system technologies track and analyze the behavior of visitors simultaneously according to several different parameters.
Thanks to the constant flow of information about visitors, it is possible to regularly improve marketing activities in order to increase the number of loyal customers and the level of sales.
main preferences for the department marketing and HR
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Identifying the client/buyer at the entrance
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Quality of service control
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Map of movement of visitors between areas of the shopping area/office
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The time customers spend in a certain area of the store and its demand
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Current statistics regarding the visitor's portrait
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Average time the client stays in the hall
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The age and gender of customers, as well as their preference for shopping alone or in a group
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Frequency of visits to a certain shopping area
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Visitor dynamics: new or repeat visits, increase or decrease in the number of repeat visits.
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Customers without a loyalty card: Marketing professionals will be able to work with regular visitors to sign them up for a loyalty program.
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Timely informing customers about promotions, discounts and personal offers (thanks to integration with the CRM system)
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Effective marketing campaigns, personalized offers
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Lots of additional data and statistics for BI and reports
Benefits for security services
It is possible to improve the security of the trading premises thanks to visitor identification.
The system groups all people according to several types:
main Benefits for security services
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Improved work of security services due to automated control and identification of visitors
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Detection of an elevated temperature by a thermal imager in the buyer (with a loyalty card).
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Notification of crossing the entry line in the reverse direction is not a store employee (if you have a loyalty card).
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Entry of suspicious buyers into the area of expensive goods and goods with a high probability of theft.
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Notification of fraud or mistake by the buyer, if he weighs the product under the label of another product.
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Visit of a specific checkout by a buyer from the list of suspects.
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