Retail

Business environment analysis system

The field of retail is rapidly changing, and with it the consumer habits of buyers and customers.

Retailers are forced to adapt to the new situation, using digital technologies that allow them to successfully support business operations and focus on increasing efficiency.

The ULA Retail solution allows you to collect and analyze data, with the help of which you can offer better services, service, personalization and security.

Areas of application of ULA Retail services

Shopping and entertainment centers
Supermarkets and retail chains
Car gas stations
Banks

Benefits for marketing and HR

ULA Retail analytical system technologies track and analyze the behavior of visitors simultaneously according to several different parameters.

Thanks to the constant flow of information about visitors, it is possible to regularly improve marketing activities in order to increase the number of loyal customers and the level of sales.

main preferences for the department marketing and HR

Identifying the client/buyer at the entrance
Quality of service control
Map of movement of visitors between areas of the shopping area/office
The time customers spend in a certain area of the store and its demand
Current statistics regarding the visitor's portrait
Average time the client stays in the hall
The age and gender of customers, as well as their preference for shopping alone or in a group
Frequency of visits to a certain shopping area

Visitor dynamics: new or repeat visits, increase or decrease in the number of repeat visits.
Customers without a loyalty card: Marketing professionals will be able to work with regular visitors to sign them up for a loyalty program.
Timely informing customers about promotions, discounts and personal offers (thanks to integration with the CRM system)
Effective marketing campaigns, personalized offers
Lots of additional data and statistics for BI and reports

Benefits for security services

It is possible to improve the security of the trading premises thanks to visitor identification.

The system groups all people according to several types:

Visitors

VIP visitors

Trespassers and Thieves

Employees

main Benefits for security services

Improved work of security services due to automated control and identification of visitors
Detection of an elevated temperature by a thermal imager in the buyer (with a loyalty card).
Notification of crossing the entry line in the reverse direction is not a store employee (if you have a loyalty card).
Entry of suspicious buyers into the area of expensive goods and goods with a high probability of theft.
Notification of fraud or mistake by the buyer, if he weighs the product under the label of another product.
Visit of a specific checkout by a buyer from the list of suspects.

OUR SPECIALISTS ARE READY TO MAKE A PRESENTATION

At a convenient time for you, taking into account the needs and features of your project.

ORDER A PRESENTATION

We use cookies to guarantee you receive the finest experience on our website. By continuing to use this site, we assume you are enjoying it. To learn more, click Privacy Policy